CINCO DE MAYO CONFUSION WITH MEXICAN INDEPENDENCE DAY

cinco

The holiday of Cinco De Mayo, The 5th Of May, commemorates the victory of the Mexican militia over the French army at The Battle Of Puebla in 1862. It is primarily a regional holiday celebrated in the Mexican state capital city of Puebla and throughout the state of Puebla, with some limited recognition in other parts of Mexico, and especially in U.S. cities with a significant Mexican population. It is not, as many people think,Mexico’s Independence Day, which is actually September 16.

Cinco_De_Mayo_PrintableYet, though the holiday gained in popularity among Mexican immigrants in the ‘60s, ‘70s and ‘80s, it remained relatively insular.  In 1989 the San Antonio based Gambrinus Group, who were the regional importers of Corona and Grupo Modelo, launched a Cinco de Mayo themed ad encouraging Mexican Americans already celebrating the holiday to make it a priority on this day to drink Mexican beer. The campaign took off and here we are!

 

 

 

 

2018-03-10T02:03:15+00:00

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